Study of DI’s Way Daily Layout in Hermeneutics Viewed from its Layout Elements

DI's Way is present as a new media in the world of print media. Print originating from Surabaya, and for Surabaya residents. It looks like magazine but published every day, has cover layout that not or newspaper. The design, this case, especially layout, an aesthetic to determine mass media, print, whether will sell not. However, daily claimed have many fans, both its initial form, namely website, becoming printed color. This study uses qualitative method with hermeneutic approach explore impression what design shows newspaper Surabaya. carried out by interpreting data seen way theory, also matters related mining done looking at terms use grids, margins, text image elements. results can be are newsletter template each edition showing main interest able tell important news City always using large size photo element (headline) arrangement still followed comfortable reading flow. A portion seems want show characteristics city heroes which great passionate fighting spirit. Meanwhile, supporting placed below it according order value, vision building more advanced all aspects. In addition, grid management displays being local regularly reported identity position inverted pyramid.